Did you know that 80% of an aromatherapy product’s success depends on its scent? The right fragrance can make all the difference. But, if you’re like most people, you might be making some of the following mistakes. This article will help you avoid them and potentially boost the sales of your essential oils in the process.
Essential oils are a popular option for aromatherapy, but they can also be utilized as a natural alternative to fragrance products as well. If you’re serious about ditching chemical-laden products in your home, many people find that essential oils make great replacements. I love using items like candles, diffusers and air fresheners that make my home smell amazing without leaving a film of chemical-laden residue.
New to Essential Oils
If you’re new to essential oils, you may think that the many bottles on the market are all the same and that they work in pretty much the same way. While some do share similar properties, each variety has a unique set of benefits and knowing what to choose for which situation can mean the difference between a good experience and a bad one. Here’s how to choose the right essential oil for every situation.
Essential oils are an excellent addition to your home and can really have a positive impact on your life. From creating a therapeutic space to improving your sleep, essential oils have a variety of uses — and they’re quite simple to use. With that said, I’m going to show you how to take the guesswork out of their uses and start incorporating them into your routine.
The Analysis Paralysis Quandary
The scent is just one of many components of an aromatherapy product, but most people are only aware of one of them. The product you’re researching contains essential oils (think essential oils of pine, orange blossom or Sumatran), salts (almond, peppermint, bergamot), as well as various dyes (carrageenan, vetiver, orange peel). All of the essential oils and dyes must be combined in a correct ratio in order to create a scent that a human can recognize. Production of scents, salts and dyes require good refrigeration in environments with strong direct sunlight. Ingredients must be stored in a cool, dark place, away from heat and steam. Raw essential oils, dyes, salts and chemicals should never be touched by anyone, as they are potentially impacted by repeated exposure.
Carrying Out the Scentsision
Fall Cashmere Essential Oils Candle
Smell like your finest sweater feels.
Dress your rooms and spaces with the decadence of fine luxury, like cashmere. Let the warm spices and sweet vanilla aromas wrap around you like your favorite sweater. A cozy mood and vibe that shouldn’t be reserved for just one season of the year. Warm up any room with rich aromas of unforgettable autumn memories.
Failing to properly store essential oils, dyes and salts can result in ingredients being left out of their chemical balances for too long.
The natural oils and salts, for example, need a few days to incubate before they begin to absorb their preferred phase of scents. It may take up to a week for ingredients that are too cold or too hot to absorb their scents. Too much time away from the refrigerator (say, too long on a warm day), can stop the process. Out of the ingredients, you will now end up with a brilliant smelling product that may not be finished creating your scent.
The Solution: Mix Up Your Ingredients
As long as your scents are delicious and consist of only the essential oils, salts and dyes needed, you don’t have to overstock your products. Mixing your essential oils and salts is the simplest way to recapitulate the process of creating your scents. When cleaning, be gentle.
This can be tricky, however. Too soft an item can become limp (as opposed to fragrant), which allows dirt to settle at the bottom. Too firm an item becomes dense, resulting in the essential oils and dyes not being released.
Simply shaking up the ingredients is not enough. Try mixing the essential oils, salts and dyes into your clean sheets, massaging them in, enveloping them in plastic, sealing them up and storing them in the fridge. This way, everything is fresh (rendered scents have a very long shelf life) and you avoid the need to refrigerate the ingredients.
Here’s another hint. If you pretty much want the product to smell like you, it’s better you buy the scent-free products.
Defining the Word ‘Aroma’
Pink Canyon Candle
The serenity of the last light of evening.
Welcome the awe-inspiring brilliance of sunset into your most cherished spaces. Experience the bright touches of juicy citrus, blended with grounding, calming cedar for a kind of relaxation that is unforgettable. Bring a softness into the room with the strike of a match and let the inspiration flow.
Many prefer the term ‘Aroma,’ as it is closely related to the word ‘art.’ They both describe what’s inside the bottle or jar that gives the product its scent, and all aromatherapy uses them as aspects of the scented product.
Some common scents include vanilla, lavender, patchouli, frankincense, peppermint, ylang ylang, and Jasmine.
How To Spray for Ultimate Success
When you open a bottle of scented product, you have to inhale the scent and let it travel up your nose, mixing with the air you’re already breathing and trickling down into your nostrils. That’s the only part of the process that’s actually a science. The rest is art.
The benefit to using the right products, the right sprays, the right directions, and following the right advice, is that you’re literally manipulating your environment to get the scent to aromatically profile your specific regions in the body. If you don’t believe me, search the blog. You’ll find posts on nicotine cravings, nicotine withdrawal, how signs of stress show up in the body, and much more interesting topics.
Let me explain what I mean by essential oils.
One of my clients, Mystery Guest, has terrible skin. Actually, she has one of the worst skin collections I have ever seen. She doesn’t care about skin or her looks. Her goal is to move from her suburban city roots to the beautiful and well shore scenery around the Chesapeake Bay. That included ordering custom scented candles and an expensive travel kit to take her there.
But her derriere was seriously rejecting the candle scents. Seriously!
I needed to know why. How could a candle not have worked’ for her?
I scoured her Instagram account, friend’s Instagram accounts, the local Facebook groups about her unfortunate obsession. I found 5 of her friends who were using products that were making her derriere smell like an old person’s cat. And she was the 5th and final person on this entire list. Not very encouraging.
After clearing her carpet with a car cleaner, I took her to a local salon for a special fix and blow-dry. They did a great job, but their products didn’t work for her skin or hair. Believe me when I tell you they did a poor job on the above items as well. They learned that when I asked questions or used settings the intake told me to set, I actually delighted in the results. The patrons wouldn’t turn their nose up for me, but they sure did for the client.
Salt Air Candle
Emerging from the ocean with a fresh frame of mind.
The shore is no longer just a destination, it is a state of mind. Bring the scent of breezy days into each room and transport yourself to instant serenity with grounding driftwood and sea salt to relive moments on the beach. By the flicker of a flame, you have entered into an endless summer.
The Sweet Smell of Success
So, what does work for her? She sprays.
First, let’s brush up on how limited our olfactory abilities are. Our noses are so sensitive to aroma that 3% of the smell in the aroma-containing product is barely perceptible to the human nose. As much as we’d like to be able to detect aromas the way our lizard brains do, there aren’t enough nerve endings in the brain to register the aroma of all of the essential oils in a product. For that reason, you need to use many scents for the same effect.
It’s key to capitalize on aromas with the right mixing ratio. The ratio is one of the most critical factors in effectively using essential oils. Most essential oils have a sweet to fruity (floral) or spicy (exuberant) smell. It’s quite common to adjust the ratio based on what you want out of your oil. For example, spicy oils would be diluted to lower the saturation and balance out other scents. Sweet oils (like orange and lemon) would be diluted in the same way.
Vanilla Sky Candle
Your most delicious dreams come true.
Experience instant warmth and comfort by even the smallest flame. Rich vanilla and cappuccino notes create an inviting atmosphere that makes a room hard to leave. Like getting cozy at your favorite cafe or getting lost in an incredible story, wrap yourself in the magic of Vanilla Sky.
How Many Scents Do You Really Need?
What do you want out of your essential oils? Well, the way to tell for the most part is to sniff. There are a dozen different indicators that a scent is right for you:
- Freshness – the more recent the scent, the freshest it will appear.
- Specific Age – a scent that ages well is a hint of what you want.
- Non-Musk Odour – the smell of essential oils and other scents will change the way you process mysteries like anxiety, stress, fatigue, insomnia, blood curdling, etc.
- Aroma-Containing Ingredients – the scents and flavors used in some essential oils (like frankincense) don’t usually mix well with other ingredients.
- Flavour – is essential for getting the same effect with your scent blend as you would with an actual product.
A good rule of thumb is that if the flavour is sweet/spicy, it’s best to dilute it with something that is similar or sweet (like cherry, blueberry, etc). If it’s dry/musky, it’ll work better with something spicy (like dill or basil) or something more fruity (like grapefruit).
Sympathetic Impact – the essential oils that have a parasympathetic (pain-inducing) effect typically work better than those that have a sympathetic (soft-tired) effect.
Unscented – by definition, unscented essential oils usually work best.
Recipe Inspiration – a subtle scent or scent blend will already be mildly comforting. If you hear about another client having success with a scent that you’ve tried, take a chance on it. Even if the client isn’t your natural-loving self, many of them are very willing to try new things.